Will Newton
Designer
who ships
So where do we start,
and what do we do?
Design is messy.
Let it be messy.
Throw out your 'process'
Just do the work. Do it now.
Blow it all up. Start over. Don't stop until…
"…there is nothing left to take away."
Technology changes fast. Iterate faster.
Experience
Design Snapshots
Global Agent
Amplitude's flagship AI assistant for any workflow. Read the launch announcement.
Amplitude MCP App in Claude
The Amplitude MCP app inside Claude on mobile, Mac, and web — ask a question in chat and get charts, session replays, and insights without leaving the app. Explored in collaboration with the Anthropic team. Watch the hype video.
Design Agent
An internal agent that does real design work, built with Claude and Cloudflare. Read the story on the Amplitude blog.
Specialized Agents
Task-specific AI for reporting, optimization, and session analysis. Meet the agents.
Amplitude Chart Controls and Data Tables
Redesigned chart controls to improve save conversion and learnability, and introduced data tables to compete with Adobe Analytics. Read the story on the Amplitude blog.
Gusto
Mobile-first payroll experience for hourly workers
Crossfader
Single-handed mobile music mixing with real-time beat-matching
