Will Newton - Product Designer & Startup Advisor

Will Newton
is focused on
making things worth making

and believes the secret to great products is the number and quality of iterations.

So where do we start,
and what do we do?

Design is messy.
Let it be messy.

Throw out your 'process'
Just do the work. Do it now.

Blow it all up. Start over. Don't stop until…
"…there is nothing left to take away."

Go look at something you like. Draw that.

Technology changes fast. Iterate faster.

2020 - Present

Amplitude

Principal Product Architect

2020 - Present

As the senior principal contributor on the design team., I lead key initiatives including core workflow overhauls, navigation redesigns, and designing the system for our AI capabilities.

2016 - 2020

Gusto

Senior Designer

2016 - 2020

Lead design for several teams, Including the launch of the premium tier offering and the standing up of the consumer financial products business unit.

2014 - 2016

Crossfader | DJZ

Product Designer

2014 - 2016

Built products from 0 to 1, eventual folding from failing to create a sustainable business.

2012 - 2014

Feathr

Founding Designer

2012 - 2014

Pre-seed, early stage startup - navigating pivots, fundraising, and PMF-finding.

Side Projects

🌅

Earlyday

My morning ritual app, available on iPhone.

📅

HugeCalendar

Motivational tool

🍕

Pizza and Techno

Founder of a delicious record label. Made a lot of music. Ate a lot of pizza.

🎶

High Frequency

Visual artist and gif-whisperer.

Street Cred

Writing, Talks, Podcasts & Videos, and Press

📊

Blog: The Evolution of Amplitude Charts

Simplifying Amplitude's chart creation workflow.

🎨

Blog: Redesigning Navigation and UX

A deep dive into redesigning navigation and user experience at Amplitude.

🎯

Figma: Making planning fun

How Amplitude streamlines group planning sessions with FigJam to make workshops both fun and productive.

📈

Amplitude: How designers should use data

A crash course on how designers should think about leveraging data to inform design.

🎬

Ran Talks Design: The Story Behind Amplitude's Latest Redesign

Featured on the Ran Talks Design podcast exploring the journey behind Amplitude's major redesign, strategies employed, and insights into tackling complex design problems.

🤖