Will Newton
is focused on
making things worth making
and believes the secret to great products is the number and quality of iterations.
So where do we start,
and what do we do?
Design is messy.
Let it be messy.
Throw out your 'process'
Just do the work. Do it now.
Blow it all up. Start over. Don't stop until…
"…there is nothing left to take away."
Go look at something you like. Draw that.
Technology changes fast. Iterate faster.
Currently: Building AI products and using AI to build products at Amplitude.
Fun & Side Projects
Design Snapshots
Global Agent
Amplitude's flagship AI assistant for any workflow
Specialized Agents
Task-specific AI for reporting, optimization, and session analysis
Amplitude Analytics
Redesigned core chart creation workflow, improving creation conversion and learnability. Introduced Journeys and Data Tables to compete with Adobe.
Gusto
Mobile-first payroll experience for hourly workers
Vibe Melody
Text-to-MIDI music generation with export and remix features
Crossfader
Single-handed mobile music mixing with real-time beat-matching
Street Cred
Writing, Talks, Podcasts & Videos, and Press